Poster

Digi Pack

Front of digi pack

BACK OF DIGI PACK

INSIDE OF DIGI PACK

INSIDE OF DIGI PACK

Audience feedback

https://youtu.be/DIPS0ATE6pA

Music Video - Rihanna Stay

https://www.youtube.com/watch?v=eIDXzn7HjTU

update

Hello, i would just like to update my devoted fans. i have not posted on this account in a while and some of you may be worrying where/how my project is getting on. id like to take this time to re ashore you that the video is currently in the process of being developed and my Digi pack is also in the process.

As you may already know i joined a new group, this group consists of Craig chamberlain & cameron Humphries. these two members have been a asset to my video and have continued to help me stride for higher goals and to push my even further than i thought possible.

we decide to do the pop song Stay- Rihanna. this is more of a slow song and feel it doesn't conform to the norms of a pop genre but feel our adaptation will be the best it can be and give me the higher mark i've been pushing for.

we have decided to all edit the video separately, using the same shots but editing the shots ourselves so it is easier to see our skills and not needing to dissect the video to show which bit we each did. hopefully the video will be done in a matter of days with the Digi pack shortly following. i have managed to fall slightly behind but hopefully i will be back up to date soon hope to add more in the future.

-Josh Deugo

Evaluation

1)in what ways does your media product use, develop or challenge form and conventions of real media products.

Within my music video i challenges and develops the normal conventions of a pop music video. through out the video there are many examples of this. after looking at laura mulveys theory about male gaze i decided to go against the idea of having a woman sexualised within my video. this is different to most pop genre ,music especially rihanna. most rihanna songs consist of sexualisation of women. especially the song stay. the original song included rihanna being in a bath assumed to be naked. unlike my video, i decided to show the vulnerability of young women and have a relatable issue that most young women suffer from (a broken heart). to bring a cross the vulnerability of my actress a way i tried to this is by using media language this was to make sure the audience knew she was upset not only through the emotions the actress was creating but through the use a handheld camera. to give a realistic tone to the video, the shakiness of the camera was created to make the audience feel that she was unstable and didn't know what she was doing. this realistic aspect to my video was one of the main ways i wanted to challenge the conventions of the pop genre. having a relatable issue and making the viewer feel as if they were with my actress getting to see her vulnerability. using an emotional song and a emotional subject i decided against having any dancing within the video. i felt that if i was going to have a realistic video you wouldn't see someone dancing in the street and felt it was not a realistic thing someone would do. this was going against most pop music videos because they usually have people dancing and being flamboyant.  

i still used lip syncing this is one of the most common practices within pop music videos. And i used this because i felt my music video needed something to show who the song was about and using lip syncing to convey the actress intensity and emotions. i developed this by only having one actress within the whole video. the reason i did this was to make sure the audience knew her loneliness and sadness. this was one of my main creative decisions and from the feedback i feel personally it paid off.  also having no story line within my video i hoped to make the audience more interact with my video without her having her own story line the viewer could see themselves in the position because there is nothing to separate them from being in that situation it was also a way to make add a mystery to my video and to make the emotions more vibrant and focused more upon.

2)how effective is the combination of your main product and ancillary texts

the combination of my digi pack and poster are used to strengthen the relation to my main product and to show my audience that the music video they enjoyed is still shown through other media products like the poster and the artwork on the digi pack this is to make the audience feel a connection between the video and the digi pack because i used screenshots from the music video so anyone who watched the video is able to recognise the digi pack and know that it is my production.

i decided for the digi pack to have a simplistic tone to it meaning i used as little writing on the cd cover so it was more about the character this was also to strengthen the bond between my character and audience. the front of my cover shows the actress in a strong position looking up over the camera and acknowledge the camera improving the idea of the character being strong but still venerable. this was also conforming to the most common digi packs that artists use of their selves or an actress singing their lyrics are usually place on the front of the cover. with my digipack i creatively placed the front cover being the front of her and on the back of the cover would be her back to the camera to create a 3D feel to the digipack. within the cd i have the woods from the establishing shots of the video and used it to relate to the video.

my poster consists of the same image as my cd i did this to create synergy making a relationship between the cd and the poster. this may entice the audience to go and buy the cd because it reminds them of the poster or the opposite way round. i kept the poster plain with it mainly focusing on the photo on the back this helped to advertise the video and song. making people aware of what the song is but also giving them a glimpse of what to expect within the video because the photo portrays it.

3)what have you learned from you're audience feedback 
to receive my audience feedback i sat down a class of students and played my music video to them. i received a good response and felt they had enjoyed what i had created. i was happy to hear that the bigger ideas  i wanted to convey through the video and media language  was picked up by the class for example, the use of the shaky cam to show vulnerability was picked up and also the use of natural lighting was also picked up all things i set out to have come across while watching the video. 

I have learnt not only how to improve my poster according to my target audiences needs but I have also learnt what aspects of the poster my female and male audience actually enjoy to notice. The most common response into why my audience like my promotional poster was because of the “quality of pictures and expressions the character is giving”. 

4)how did you use media technologies in the construction and research,planning and evaluate stages
when i first began thinking and planning my music video i began in a group with Cameron Humphreys we began brainstorming ideas on how to create our music video and began messaging each other using hotmail and outlook using emailing to contact each other on ideas and songs we wanted to use to make our video.
This was also highly useful because when we began filming we could contact each other to make sure we had the right equipment and what each of us where going to bring to the shooting of the video.

using Youtube and Vevo that showed us top of the chart songs art the time, we could see what music videos where popular within our genre of pop it gave us the ability to watch and analyse different videos so we knew what was expected of us and new ideas that we could use to our advantage while making the video.

i used blogger to document and show my progression through the course updating it whenever i had added to the process of making my video. it helped massively giving me somewhere i could update whenever i thought of a new idea or if something had changed. i also downloaded the app so i could edit on the move giving me the ability to update my blog whenever i needed to or thought of something new.

photoshop helped me edit my photos for my digi pack giving me the ability to create professional looking photos without needing a high quality camera. this was buy using various tools within photoshop.

i used imovie to edit all of the shots i had taken and gave me the ability to easily place all of the video shots i took into place. especially having to sync the lip syncing and various process that i would not of been able to perform without using apples imovie. i had a choice using final cut pro but decided against it because i felt being new to making music videos i need a more simplified movie maker and imovie provided this.

Gorillaz Demon days

The concept band Gorillaz, conceived by Blur Frontman Damon Albarn and British comic book artist Jamie Hewlett. They have become highly successful despite the fact they are all fictional characters an are only shown in cartoon form. Gorillaz have always been about visual representation and a whole concept based around the band having their own personas and own story lines. The front cover doesn't stray from the visually pleasing videos with the band members with a side shot on the front of the LP Demon Days. 

The cd itself also mirrors the image on the front cover with each member profile being silhouetted against a white background. 

Parodying The Beatles ‘Let it be’ album cover that also shows the band members being placed into four individual boxes. This is taken by the clever artwork and spin that the Gorillaz use to their advantage. Also by this they are straight away comparing their selves to The Beatles. this could be compared with their innovative art style and doing something no one has ever seen (animation).

A limited edition of the album also exists and although it contains similar artwork to the regular edition, it does boast constructional differences. The Digipack folds out into four panels in an ‘X’ shape revealing the cd in the middle of them.theres nothing different with the music its just a new artwork With the ability to put one of the main four band members and being able to individually place a certain band member as tour front cover. This engages with the audience in a huge way as it allows them to create their own unique version of the album. 

The booklet insert for the standard edition of the LP is interesting as well as instead of presenting the lyrics for each song, instead individual images that represent each are on the pages. This is due to the fact that Albarn and Hewlett wanted the theming and visual narrative to be more dominant than that of the lyrical contents relevance. Albarn has said that the album is meant to be a depiction of a journey through the night in which each track represents a confrontation with a personal ‘demon’. Therefore each song has its own visual representation of these demons that are part of the concept. 

The back cover of the digipack is fairly tame with the track listing placement in top left hand corner in a standard black font against a pure white background. Opposite sits yet more artwork of the fictional band members. This time, Japanese guitarist Noodle Sits in the foreground holding a guitar accompanied by the reccurring character of ‘The Monkey’. The remaining members of the band are placed in the background in the shadows, this almost highlighting noodle as the creative influence for the album, that the spotlight is on her. This continual reinforcement of this characters is interesting as it forces viewers and listeners to invest into the idea that these characters are real, that they are the ones who created the album. It also helps people understand the members from the front cover image i more of a contextual situation, how they relate to each other.

Overall the Digipack for Gorillaz second album is a visual feast, one that incorporates a continuity for the characters created for their first album and gives them a coherently central placement within the record, there presence as characters and the motifs of the album are the core of the pack with every image bearing them as stimulus for the viewer.

Arctic Monkeys Digipack Analysis

On the front of Arctic Monkeys whatever people say i am, thats what Im not. depicts a unnamed man smoking a cigarette. Straight away we can see that from the close up of the man. they are trying to portray the typical stereotype of a "bad boy". the colour scheme used is the simplistic black and white. this relates to the indie culture as it symbolises being realistic, in the sense that the world is often using bright and vibrant colours. The bands name name is placed on a white background, which helps it stand out against the black background of the man. This helps people to identify the band because the cover does not have a picture of the band to associate with.

The CD resembles a ash tray with cigarette butts pasted across it. this gives off a darker tone to the band and also links to the front cover. this also helps link the bands image to a less than happy tone,which links into realism. the cd stays away from the common conventions of what a cd would usually look like which also helps establish the band from the others in the genre.

The back cover includes the same man who was on the front cover, still with a cigarette, however he is now covering his eyes as though he has "smoky eyes". This is where the ash from the cigarette lows into your eye and gives a stinging feeling. this could suggest that he was smoking to try and loom cool and "fit in" but once he tried it he couldn't handle it which links to society and is telling people they do not have to fit in

New group

After long hard think i have come to the conclusion to join with 2 other members of my media class to become a group. We have decided this because of the practicality of it, to achieve the highest quality piece of work and to be successful . It would of been difficult to be alone to create a high quality piece of work.

So joining cameron humphreys and craig chamberlain, it would give me greater access to mode of transport to get to locations and with the combined group it would give us more knowledge of the work and people we know between us.

so in final it is more of a forward step then backwards. i hope to be able to be more up to schedule on my filming and have more of a complete video in the finale

- Josh

Copyright permission email

Location shots

My Audience feedback Questionaire

Audience Questionnaire

1) What age do you fall under?

0-15    16-18  19-25  26-40   41+

 

2) What genre of music do you listen to? (Can be more than 1)

 

3) Do you listen to indie music / or can appreciate the music

       Yes                                                                      No

4) If No why?

 

5) What do you associate with indie rock music videos?

 

 

6) Could you recommend any good locations where a indie rock video could be filmed?

 

7) In a music video what footage do you prefer more?(please circle one)

 

*A narrative           * location and props used       *random scenes that

*Footage that documents real event           has no relation to the song                                        

My application to use the song fitzpleasure by Alt-j

Target Audience

Age:
the age of my target audience for my media product is mainly aimed at female and male genders ages 18-24 years old. This is because this image shows that indie bands use instruments to express their feelings. This is also because many indie tracks are a narrative based story which discusses about relationships and life. The use of costume in this slide and the black colour signifies that their masculinity which is why female ages 18-24 are attracted to indie music this is because they have interests in the rock indie male look such as long hair and their style.

With the stories and musical talent of certain indie bands is the reasoning for the shared likeness of the indie genre. the song I am doing is Ben Howard "the wolves".

Equipment list

camera- to record the video footage
tripod- to make sure my shots are steady and not shaky
under water camera this is to capture under water footage to have an out of the ordinary shot.
apple mac to edit my work
digital camera- get establishing shots of where Im going to be recording my video
ipod/speaker to play the music while Im having my actors lip sync the lyrics

Ben howard every kingdom album cover

on the front cover of ben howard every kingdom. there is a colour scheme of blue and white of an ocean. it has ben howard diving in the ocean at the bottom of the front cover. the colours begin at the top with white and gradually turn to a dark blue when it get to the bottom. i presume this is to represent depth in the album. 

the use of the ocean on the front cover and him being in it is to represent the freedom of himself and of his music. this is shown by him diving into the darkness, giving you the sense that there is no end to his ability to create music. 


inside of the album there is a personal note from ben howard himself thanking people for making his debut album possible. this is to give people a personal connection to him and his music and letting him be closer to his audience. 

the disc itself is plain with only white writing to distinguish from the black background. this i feel is to represent simplicity and to make a statement that his music speaks for itself and doesn't need a 'fancy' disc design.

the back of the cover has the names of his tracks descending. but doesn't have any numbers telling the listener what tracks what. i perceive this as ben howard showing that he rates all his music the same level and doesn't want to put a number on the tracks. 

throughout the album cover there is a element of simplicity this ranging from the colour schemes to the font. this is to help ben Howard break out into the industry and establish himself to the indie genre his known for. 

https://www.youtube.com/watch?v=eFKn6d6fZPs

Ideas

I have various ideas of what I want to do for my music video and the setting of which I want to do it in. I am looking to use my rural surrounding I live in to my advantage. This is to use large expanses of field and use the whole country vibe I.e. fields, woods , long grass and lakes.   

i was hoping to use a sunny foreground, but with the decreasing of good weather as we enter winter. I don't think ill be able to get the shots i need so i think gonna base my video round a frosty morning w im ith the sun at its brightest. 

Robbie williams - you know me video analysis

'You  know me' by Robbie williams . this video consists of the current Robbie falling into a dream world in which he becomes a lonely rabbit. This video is based on the popular book and movie Alice in wonderland. This popular theme and character helps to attract a larger audience and gives more of a narrative to the video. 

The video consists of the dream character of Robbie williams dressed as a suited rabbit. wondering around the dream land he encounters talking cabbages and women dressed as bunnies. There is a under toned sadness to the song , with the song lyrics being about how he has been left by a women he is infatuated with. 

(chorus)-

'Since you went away, my heart breaks everyday

You don't know cos you're not there

You simply found the words to make a lot of feelings fade away -or(our model feelings)

Only you know me'

the objects in the video are humanised with the rabbit hole that he lives in has books pens etc .But being the video is meant to be a dream it is very over exaggerated with the female bunny rabbits riding oversized carrots. this is to help emphasise that its not real. 

the lyrics in the chorus 'since you went away' implies that the love he's talking about is going to come back like she's only gone away when in fact she has left him but he cant comprehend this. 

the women and men are completely effected by 'male gaze' with the man (Robbie williams) is covered from head to toe but the women are the opposite with them wearing skimpy clothes with allot of flesh showing and is emphasised with the camera zooming on them whipping each other and on the little bunny tales. 

the camera shots in the video help to sell the video with it focusing on women and selling the video through the marketisation of women.

the cover of the video relates back to the video with it having one of the women bunnies on the front but refers back to the marketisation with it showing a scene from the video with the women poking out her bum. this is tactically done with hope that it will help with the sale of the single. Also at the beginning and ending of the video he recreates the MGM signature start replacing the lion with his face dressed as the fictional rabbit character. this is to portray his credibility. 

Outkast video evaluation

Evaluation- I made a chorus video for Hey ya! by Outkast . the video only lasted 32 seconds, i decided to do this song because i thought it was a fun and uplifting chorus. it was a difficult decision to make because we had so many different song choruses that we wanted to use but in the end decided that Outkast had a fun and loveable beat to it .

after listening to the chorus me and my partner spent a long time thinking of what we where going to include in the video. we wanted something that matched the tempo of the song. all that we could think was that it made us want to dance so we came to the conclusion that the video should consist of people dancing having fun. I felt that with the 1 week time restraint we would not be able to create the video we would of wanted but could at least test out methods that we could use for our full video in the future. We used a plain white background so the focus was on the people not the background.

The editing I found easy because i had been previously been editing the media A1 task. We added colour to express the fun of the video and also tried to connect the song with the video. this was by when Outkast sung "get down" the actress ducked down in the camera frame giving a connection between the song and the video

i felt that the task was quick and easy to do and the idea came straight to mind. the only issue i have is the lack of time. in a ideal world i would of rather liked more time because didn't have allot of time to decide what happened in the video and finding a good location.

Ben Howard 'old pine' music video analysis

This indie/acoustic genre aimed at both male and females between the ages of 13 to early twenties. i chose to analyse this video because  i  wanted to recreate the scenery of the outside and rural backdrops. and authentic atmosphere, that attracts the target audience Im looking at.

the indie / acoustic genre characteristics are successfully portrayed throughout this video especially with the use of the scruffy costume design of oversized jumpers and 'messy hair'. and also the location of the seaside and wide panning shots of a variety of places.

the slow panning shot of the grass at beginning helps to create a certain mood. with the use of warm filters with the wheat blowing in the wind helps to create a tranquil feel, with the acoustic guitar of the song playing gently in the background. the landscape shots of the waves crashing against the rocks and of him wondering through the fields is to add to the overall feel of peacefulness. 

He uses a range of filters as the video continues they are used to enhance the glare of the sun to help the viewer feel that its a bright summer and happiness with the  glow of the sun.  As ben howard plays himself while singing about his summer there is a continues shot of him singing to the lyrics as he walks along a authentic road. the illustrative moment is when he come to a holt and sings "we stood steady as the stars" this helps to connect the lyrics to the video.