Ben Howard 'old pine' music video analysis

This indie/acoustic genre aimed at both male and females between the ages of 13 to early twenties. i chose to analyse this video because  i  wanted to recreate the scenery of the outside and rural backdrops. and authentic atmosphere, that attracts the target audience Im looking at.

the indie / acoustic genre characteristics are successfully portrayed throughout this video especially with the use of the scruffy costume design of oversized jumpers and 'messy hair'. and also the location of the seaside and wide panning shots of a variety of places.

the slow panning shot of the grass at beginning helps to create a certain mood. with the use of warm filters with the wheat blowing in the wind helps to create a tranquil feel, with the acoustic guitar of the song playing gently in the background. the landscape shots of the waves crashing against the rocks and of him wondering through the fields is to add to the overall feel of peacefulness. 

He uses a range of filters as the video continues they are used to enhance the glare of the sun to help the viewer feel that its a bright summer and happiness with the  glow of the sun.  As ben howard plays himself while singing about his summer there is a continues shot of him singing to the lyrics as he walks along a authentic road. the illustrative moment is when he come to a holt and sings "we stood steady as the stars" this helps to connect the lyrics to the video.