Robbie williams - you know me video analysis

'You  know me' by Robbie williams . this video consists of the current Robbie falling into a dream world in which he becomes a lonely rabbit. This video is based on the popular book and movie Alice in wonderland. This popular theme and character helps to attract a larger audience and gives more of a narrative to the video. 

The video consists of the dream character of Robbie williams dressed as a suited rabbit. wondering around the dream land he encounters talking cabbages and women dressed as bunnies. There is a under toned sadness to the song , with the song lyrics being about how he has been left by a women he is infatuated with. 

(chorus)-

'Since you went away, my heart breaks everyday

You don't know cos you're not there

You simply found the words to make a lot of feelings fade away -or(our model feelings)

Only you know me'

the objects in the video are humanised with the rabbit hole that he lives in has books pens etc .But being the video is meant to be a dream it is very over exaggerated with the female bunny rabbits riding oversized carrots. this is to help emphasise that its not real. 

the lyrics in the chorus 'since you went away' implies that the love he's talking about is going to come back like she's only gone away when in fact she has left him but he cant comprehend this. 

the women and men are completely effected by 'male gaze' with the man (Robbie williams) is covered from head to toe but the women are the opposite with them wearing skimpy clothes with allot of flesh showing and is emphasised with the camera zooming on them whipping each other and on the little bunny tales. 

the camera shots in the video help to sell the video with it focusing on women and selling the video through the marketisation of women.

the cover of the video relates back to the video with it having one of the women bunnies on the front but refers back to the marketisation with it showing a scene from the video with the women poking out her bum. this is tactically done with hope that it will help with the sale of the single. Also at the beginning and ending of the video he recreates the MGM signature start replacing the lion with his face dressed as the fictional rabbit character. this is to portray his credibility.